Enhancing and Maintaining Legacy for AVIV Group

The Client: AVIV Group

AVIV Group is a leading digital real estate company that operates several prominent brands across Europe, including Immowelt and Immonet. With a mission to simplify real estate transactions through innovative digital solutions, AVIV Group focuses on creating seamless user experiences and providing valuable insights to its clients and users. Their operations span multiple countries, catering to diverse markets and customer needs.

Immowelt and Immonet are two of AVIV Group's flagship brands in Germany. They offer comprehensive real estate classifieds platforms that connect buyers, sellers, renters, and landlords. Both brands are dedicated to providing intuitive, user-friendly interfaces that make finding, selling, and renting properties efficient and enjoyable. Their platforms support millions of users with detailed property listings, advanced search filters, and a variety of tools to facilitate real estate transactions.

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The Mission: Interim Product Manager

AVIV GmbH needed to enhance and maintain the legacy Germany Classified Details Page for their Immowelt and Immonet brands. The goal was to ensure optimal functionality and user experience amidst a competitive real estate market. The project required a comprehensive approach to product development, cross-functional collaboration, and data-driven decision-making.

As our mission progressed, we were tasked with implementing new technologies to ensure long-term platform stability. This included converting the analytics engine from Google Analytics 3 (GA3) to Google Analytics 4 (GA4) and developing a new web component to display Immowelt listings on a partner website to enhance their listings while increasing lead generation for Immowelt.

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Our Main Quest

As the Interim Product Owners, we spearheaded the enhancement and maintenance of the classified details page, focusing on:

1. Product Development Lifecycle:
   • Led the development from concept to launch, prioritizing features and improvements based on market data and user feedback.
   • Utilized agile methodologies to drive efficient development processes, overseeing scrums and managing project timelines.
2. Cross-Functional Collaboration:
   • Worked closely with design, engineering, and marketing teams to execute the product vision and strategy.
   • Fostered a collaborative environment to ensure alignment and smooth execution of tasks.
3. A/B Testing and Optimization:
   • Conducted A/B tests to evaluate the effectiveness of design elements, features, and content variations.
   • Optimized user engagement and conversion rates by analyzing test results and implementing successful variations.
4. Agile Methodologies:
   • Implemented agile practices to streamline the development process.
   • Ensured regular updates and maintained flexibility to adapt to changing requirements and feedback.

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Mission Achievements: Delivered Outcomes

💡 Updated and Enhanced Analytics: The conversion from GA3 to GA4 establishes the long-term stability of Immowelt and Immonet’s analytical capabilities, ensuring accurate user activity tracking.

💡 Delivered New Web Component for a partner website: Immowelt’s partner website displays Immowelt listings to enhance their offering while simultaneously generating 5% of Immowelt’s conversions.

💡 Enhanced User Experience: The revamped classified details page received positive feedback from users, leading to improved engagement metrics that impact conversion.

💡 Increased Conversion Rates: A/B testing and continuous optimization resulted in higher conversion rates, contributing to the overall business goals.

💡 Efficient Development Process: Agile methodologies enabled the team to work more efficiently, reducing time to market for new features and improvements.