BIA is an Innovation Agency, launched in 2019 in the very heart of Berlin.
Today, BIA works with startups, scale-ups, and corporate organizations all across the globe to produce powerful journeys that accelerate their transformation.
The 3 Pillars of BIA are Innovation Management, Learning, and Organizational and Cultural Transformation.
BIA offers leadership training and blueprint design services to help teams succeed in the new world of work and enhance engagement and performance. They specialize in innovation programs, startup partnering, ecosystem immersion, workshop sprints, and team training to systematically solve problems. BIA is at the center of Berlin's vibrant startup ecosystem and hosts regular accelerator, partnering, and impact programs, creating international networks and community events.
Our main mission within BIA was to coach three different startups in the space of well-being: F50, Kunstell, and Mendu.
All of them are focused on well-being, but they have slightly different features:
BIA’s expectations regarding our coaching sessions for these three startups were clear: to give them a runway of thoughts, to test early ideas, and to coach them about how to stay focused on the startups’ mission.
We approached these coaching sessions individually for every startup over a period of two weeks. Even though the startups had similar goals and similar backgrounds, we offered tailored approaches to the three of them to help them reach their goals and become more product-led.
Given the objectives of the three startups and the stage they were in, we focused the workshops on two key development points: lean canvas and user journey mapping.
For F50, the main goal was to understand the main customer needs and pain points. For this purpose, we used Lean Canvas to identify the key components of the startup's value proposition: customer segments, problem, UVP, solution, channels, revenue streams, cost structure, key metrics, and unfair advantage.
A helpful tool we introduced and taught was the User Journey Map which aims to visualize the User Journey from Awareness to Revenue. F50 had a website and MVP program running which made it possible to fill the User Journey Map with real insights and data.
Through the coaching sessions, the F50 team was able to refine to understand what users really care about, where their struggle within the current program is, and which opportunities are worth tackling first, second and third.
💡 Lean Canvas: this is a strategic tool that helps startups quickly and easily define and communicate their business model. It is a one-page template that allows entrepreneurs to visualize and test their business ideas, identify key components of their value proposition, and understand the viability of their business model.
The second startup, Kunstell, provides meditation practices through art. Their main goal was to learn how to set the pricing right.
Kunsttell had a running MVP and wanted to move into building the product right. However, the MVP did not test the user’s willingness to pay. Before building the product full-fledged knowing if and what users are willing is crucial.
To do this, we turned to User Journey Mapping to visualize the identity where the AHA! moments lies and where monetization is meaningful and will have the highest effect. We further introduced methods to learn about the user’s willingness to pay via Surveys and Focus Groups, Conjoint Analysis, Auctions and Experiments, and Revealed Preference.
💡 User Journey Mapping: is a visual representation of the steps that a user takes while interacting with a product or service. It helps businesses understand how users experience their product or service and identify areas where the user experience can be improved.
Lastly, we have Mendu, which is a mental health platform aimed at marginalized communities. Their main goal was to build an MVP that generates insights that give help to set the right path and focus.
Staying focused on the startup's mission and developing a sustainable business model were two critical areas that the Product People team focused on during the coaching sessions with Mendu. We worked on ensuring that the next MVP creates insights about if and how the solution solves the user problem and what are meaningful data points to capture. Tracking everything can be overwhelming very quickly, just tracking what is important and that answers to the main questions is the way to go.
The founding team left the coaching with the learning, less is more. To learn fast and pivot if needed the next MVP will aim to only learn if the value proposition is fulfilled and the user’s can are resolved.
💡 MVP: A minimum viable product, or MVP, is a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle.
💡 All three startups gained more learnings and insights valuable for the progress but also for the BIA workshops, hosted by Product People in Q1’23.
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