Enhancing User Experience and Preparing for Country Launch for Cure

The Client: Cure

“Cure delivers medicines from your local pharmacy to your doorstep in minutes.”

Cure is an innovative healthcare company that aims to make healthcare as easy and accessible as possible. With a focus on impact and convenience, Cure delivers medications from local pharmacies directly to customers' doorsteps in a matter of minutes. By utilizing their user-friendly app, customers can choose from a wide range of over 2,500 products and have their medications delivered promptly, regardless of the time or weather conditions.

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The Mission: Interim Product Manager

The company recognized the need for interim product managers to improve the customer app's user experience, and strengthen the product and development team. Along the way, we were also able to facilitate a smooth launch in the new market.

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Our Main Quest

Team Structure and Processes

The Customer App development team lacked a cohesive structure and efficient processes, resulting in delays and miscommunication. This hindered the app's progress and required a revamp of the team's structure and work processes.

• Conducted an assessment of the development team's skills and capabilities.
• Enhanced team and meeting structures to support continuous development.
• Implemented regular feedback loops and knowledge-sharing sessions to promote a culture of continuous improvement.

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Streamlined Ticket Writing Process

In addition to restructuring the team, we also dedicated efforts to refine the ticket-writing process. We focused on providing more comprehensive details for requirements, translations, events, and other crucial elements. By enhancing the level of clarity and specificity, we ensured that all team members had a clear understanding of the tasks at hand, promoting seamless collaboration and reducing potential misunderstandings.

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Roadmap Development

To align with Cure's expectations, we crafted a roadmap using the "now, next, later" approach. Transparency and open communication were prioritized as we openly discussed and acknowledged the team's capacities, allowing for a realistic and collaborative workflow.

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Customer App Prescription Fulfillment Flow

We have developed an intuitive prescription flow that allows users to easily input their prescriptions directly within the app.

• Working closely with our internal apps team's product manager, we meticulously designed a user flow and wireframes as the foundation for this feature. Leveraging our expertise and valuable insights, we worked with the designer closely to transform the wireframe into a comprehensive and seamless flow that integrates with the existing app.

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• Throughout the process, we prioritized user-centric design principles, ensuring the prescription flow meets functional requirements while providing a delightful experience.

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Customer App Check-Out Flow

The existing check-out flow in the customer app was confusing and cumbersome, leading to a high drop-off rate during the transaction process. Redesigning this flow to improve user experience and increase conversion rates was crucial.

We collaborated with UX designers and developers to redesign the check-out process, focusing on simplicity, clarity, and minimizing friction.

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New Country Launch Preparation

We, as product managers, took on the responsibility of creating a plan and roadmap for the product and tech effort and provided requirements for launching the features. This involved localizing the app and gaining a deep understanding of local regulations and user preferences by aligning with the relevant stakeholders regularly.

• Crafted a localized user experience strategy to effectively connect with and engage our target audience in the new market. This strategy aimed to create a user-centric approach that resonated with the local culture and preferences, resulting in an enhanced user experience.

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Improved Feedback Collection

We implemented a discovery survey to actively collect valuable feedback from users and invite them to participate in interviews with us. This initiative enabled us to gain insightful perspectives directly from our users, fostering a deeper understanding of their needs and preferences.

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Enhanced Event Tracking and Analytics

To support event management, we set up an event-tracking dashboard in Amplitude. This allowed us to monitor and analyze user interactions, enabling us to make data-driven decisions and optimize the app's performance.

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Onboarding a Senior Product Manager

The successful integration of a new senior product manager into the team was essential to provide long-term leadership and strategic guidance for Cure App's future growth.

• Facilitated a smooth transition by providing extensive onboarding and knowledge transfer documents and sessions.
• Encouraged open communication and collaboration to align goals and foster a unified vision for Cure App.

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Delivered Outcomes

💡 Restructured Team and Processes: By conducting a thorough assessment of skills and capabilities, enhancing meeting structures, and implementing feedback loops, the team was able to operate more smoothly and continuously improve their development process.

💡Streamlined Ticket Writing Process: Enhancing the ticket writing process by clarifying requirements, translations, and event details has led to reduced delays, better communication, and a more productive work environment.

💡New Market Launch Preparation: Created a plan and roadmap for the product and tech efforts, as well as providing requirements for launching new features. This involved localizing the app, gaining a deep understanding of local regulations, and aligning with relevant stakeholders. Our efforts set the stage for a successful entry into the new market.

Overall, our contributions as interim product managers brought structure, efficiency, and user-centricity to Cure App, setting the foundation for a successful launch and future growth in the new market.